Paper details: Based on the information provided in the case study below, you are required to prepare a 2000 words report that discuss the key strengths, weakness, opportunities and threats (SWOT)of Singapore International Airlines. Singapore Airlines, based out of Singapore, is a leader in the airline industry, having a global footprint in terms of the destinations it serves. SWOT analysis of Singapore Airlines. The main product and service strategy in its marketing mix is to offer comfortable flights and related services to its customers. Singapore Airlines, the official flag carrier of Singapore is a 7-decade old airline headquartered in Singapore.The airline which uses the Singapore girl as the brand icon has its hub at the busy Changi Airport and operates flights in South Asia, South Asia, Asia Pacific and trans-Pacific routes.. The vision statement for American Airlines is to become the biggest airline in the world. Vision Singapore Airlines’s vision statement: ‘ Singapore Airlines has a responsibility not only to be an excellent company, but also to be an excellent citizen of … Enterprise Singapore is the government agency … Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Discover travel inspirations, business travel tips, cultural insights, our latest updates, and more. Firstly, Singapore Airlines should keep an eye on the external environment carefully in order to identify the opportunities and threats in the business, remain competitive, as well as to react and make decisions quickly and appropriately towards the unpredictable and changing environment. Singapore Airlines has joined the International Air Transport Association (IATA) in its commitment to reducing the industry’s emissions in three stages – a 1.5% improvement in fuel efficiency each year from 2009 to 2020; carbon-neutral growth from 2020; and 50% absolute reduction in … Below are the Strengths in the SWOT Analysis of Singapore Airlines: 1. The Malaysian Airlines System (MAS) is the spin-off on the Malaysian side while SIA goes to Singapore (Chan, 2000a). The airline was later renamed Malaysian Airways Limited, and then Malaysia-Singapore Airlines. Mission. In 1972, Malaysia-Singapore Airlines split into Singapore Airlines and Malaysian Airline System. Every major issue, question or decision is considered in light of their commitment to providing world-class customer service. "We are proud to claim and carry forward the baton of J.R.D. Singapore Airlines: Travel bubble with New Zealand key to quick restart of flights 11 Dec, 2020 04:20 AM 7 minutes to read Singapore Airlines will use new generation planes for … The crash of Singapore Airlines Flight 006 [A Singapore Airlines 747-400 crashed during takeoff, from Taiwan on October 31, 2000, with the loss of 82 lives.] While prices vary based on your miles, taxes, and the time of your purchase, we got a handle on the base-level difference between prices on Singapore Airlines economy and Qatar economy flights by looking at flights on the randomly selected dates of September 6th to September 13th, 2018. Incorporated on 28 January 1972, Singapore Airlines (SIA), the national carrier of Singapore, is one of the most successful airlines in the world. 4. Singapore Airlines Fares. By the end of January 31 st year 2017, it had a fleet of 111 aircraft including Boeing 777, Airbus A380, Airbus A350 and Airbus A330. The vision therefore, of the airlines industry of Singapore is to become the competitive and foremost aviation group. In 1989, Singapore Airlines became the first airline to operate a B747-400 on a commercial flight across the Pacific. Kaplan Singapore provides a supportive environment for our students, employees and community. Direct flights to Asia are available on Singapore Airlines USA from San Francisco, Houston, New York, and Los Angeles. The mission statement and core values establish, without question, that quality service to customers is a fundamental objective and aspiration of the airline. Singapore Airlines was the first airline to give every class video entertainment back in 2001 (it also incidentally was the first to give choices of meals and drinks in economy in 1970). Grow stronger Singapore enterprises by building capabilities and accessing global opportunities, thereby creating good jobs for Singaporeans. Everything Kaplan Singapore does is designed to support our students’ success. Going back to our current website? When the carrier was established, in 1972, its prospects appeared to mirror those … It looks forward to become passenger focused, flight catering in a … Vision. Singapore International Airlines can only operate international flights, Singapore being an island city (area 647.5 km 2) at the tip of the Malaysian peninsula; yet the company has grown in stature to become one of the most Airlines offer a diversified range of in-flight and on-ground products and services that includes CELEBRATING 70 YEARS OF EXCELLENCE: The Singapore Airlines Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. ... My immediate answer is: A severe case of tunnel vision. Singapore Airlines is a strong global airline brand with a strong backing from its government 2. Because the carrier is a member of the Star Alliance network, travelers can also get great connecting flights from other cities. The are committed to ensuring every passenger is happy with their flight. 2. A vibrant economy with globally competitive Singapore enterprises. In 2013, two legendary brands, Tata Sons and Singapore Airlines, decided to fulfil a long-cherished shared dream to bring forth a distinguished flying experience to air travellers in India. Singapore Airlines has a satisfied customer base and is a preferred airline of passengers. Voted Airline of the Year by Skytrax in 2011, 2012, 2015, 2017 and most recently in 2019, Qatar Airways has won the confidence of the travelling public. Singapore Airlines follows a 4-3-3 rule of spending: 40% on training, 30% on revising processes and procedures, and 30% on creating new products and services every year. Ben wrote a post about the history of the Singapore Girl back in 2015.. A large part of Singapore Airlines marketing in recent years has been to incorporate their Singapore Girl into their marketing campaigns while both showcasing Singapore Airlines’ route … This is a detailed SWOT analysis of Singapore Airlines (SIA) that provides a comprehensive insight into the strengths and the weaknesses of Singapore Airlines. Singapore Airlines was never supposed to conquer the world. Edited on: 2011-05-05 Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees Singapore Airlines emphasizes strategic planning due to a number of advantages that arise from its implementation such as forcing a look into the future and hence providing the prospects of the future and provides a better awareness of the requirements and facilities related issues and assists in defining the overall goal of the organization and creates a focus of its objectives as well as creating a sense of … Product in the Marketing Mix Of Singapore Airlines : Singapore Airlines occupies the tenth position in terms of carrying international passengers. Our route network spans over 90 cities in more than 40 countries, we fly the most modern fleet in the industry and we are the world's largest operator of Boeing 747-400s, which we call MEGATOPs. The first Singapore Airlines A300 Superbus went into service in February 1981 and the first B747-300 in May 1983. Company Perspectives: Today, SIA is internationally recognised as one of the world's leading carriers. Based out of Singapore, it has a good access to Europe, Asia and Australasia 3. As a global airline, Singapore Airlines is dedicated to provide air transportation services of the highest quality, and to maximising returns for the benefit of our shareholders and employees. Singapore Airlines began with the incorporation of Malayan Airways Limited (MAL) on 1 May 1947, by the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways.The airline's first flight was a chartered flight from the British Straits Settlement of Singapore to Kuala Lumpur on 2 April 1947 using an Airspeed Consul twin-engined aircraft.